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AdTonos | Radio reach is still fairly stable in Europe according to the EBU
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Radio reach is still fairly stable in Europe according to the EBU

Radio reach is still fairly stable in Europe according to the EBU

The European Broadcasting Union released a report “Audience Trends: Radio”. The EBU’s annual radio audience report presents the latest figures for listening times, reach and PSM market share across Europe. The report discovers radio listening habits across Europe, from the world’s foremost alliance of Public Service Media and gives an overview of radio consumption between 2015 and 2020.

 

The report noted that the majority of people are still reached by radio every week (84% of all citizens), although there has been a gradual decline over the last 5 years. Interestingly, radio reaches 79% of European youth (15- to 24-year-olds) every week.

The EBU’s infographic is a collection of interesting key facts about Europeans & radio.

 

According to the study, PSM (Public Service Media) weekly reach has declined but is still fairly stable. PSM daily market share also remains stable – 39.8% in 2020, down 0.2 percentage points from 2015 for all citizens. Among youth, the daily market share rose 2.6 percentage points in those five years to 26.7%.

The full report is available on EBU’s Resources page after registration of a free account.