01 Dec Real-time interactivity to live radio. Meet YoursTruly!
We are happy to invite you to read an article in MarTechSeries and learn more about our YoursTruly audio advertisement technology. The technology was debuted via an ad campaign that Omnicom Media Group’s PHD planned for Audi and delivered across Octave’s vast portfolio of commercial radio stations. YoursTruly has brought real-time interactivity to live radio to reach listeners via smart speakers with engaging two-way, voice-based communications.
The technology was developed to realise the significant and fast-growing potential of native audio ad experiences. In practice, an ad featuring an interaction trigger is inserted into an ad break, once broadcast, listeners can react to the ad with a simple voice command to engage the voice assistant and complete the desired action before being returned to the live radio station.
Read the article and learn more.