Radio Net Media Ltd
AdTonos | The place of audio in marketing in 2020 and beyond
AdTonos - Online Audio Advertising Platform -
online audio advertising, digital audio advertising, audio ad insertion, radio commercial insertion, online audio ads, digital audio advertising, advertising network, radio ad solution, web radio advertising, ads, overlay radio ads, in stream commercials, in stream advertising, native audio advertising, digital audio revolution, audio ads replacement, audio pre-roll, audio mid-roll, audio preroll, audio midroll
post-template-default,single,single-post,postid-16823,single-format-standard,language-en,ajax_fade,page_not_loaded,,side_area_uncovered_from_content,hide_top_bar_on_mobile_header,qode-content-sidebar-responsive,qode-theme-ver-10.1.1,wpb-js-composer js-comp-ver-5.0.1,vc_responsive

The place of audio in marketing in 2020 and beyond

The place of audio in marketing in 2020 and beyond

From the marketing underdog in recent years, audio goes on to become the new favourite of a lot of marketers. And even if we’re not there yet (and might not be for a long time) when it comes to smart speakers and voice assistants for shopping, online radio ads have made a breakthrough and are on the right path to considerable growth in the years to come.

There are several reasons for this:

  • podcast numbers have exploded, a lot of them driven by advertising,
  • audio is more likely to elicit an emotional response and make connections with brand audiences,
  • the technology is already there to personalise audio ads, which means they’ll keep getting better at doing the above by becoming more relevant,
  • and – last but not least – audio advertising is still cheaper to produce than e.g. video, which means a higher ROI.

For more predictions on how audio fits in the future of marketing, read this article.