29 Aug The popularity of smart speakers grows, driving a surge in voice-activated advertising
The latest data shows that today, one-third of Americans own a smart speaker – an amount that has tripled over the past two years. This opens up huge opportunities for marketers and companies who want to invest in voice-activated advertising.
Voice-activated advertising has been one of the hottest trends marketers talk about online and at industry conferences. But they don’t just talk about it. According to the Edison Research Share of Ear analysis, 36% of marketers and agencies have already started using smart speaker opportunities, which is now twice as much as just a year ago.
And it’s not just an industry fad, but a trend driven by consumers themselves. The ownership of smart speakers in America has been steadily growing for the past two years and shows no intention of slowing down. The largest spikes have been seen among Millennials, so it’s only natural that companies targeting the younger generations are the most interested in the technology.
To find out more, read this article.