17 Sep The QuantumCast and AdTonos partnership – a new era of audio programmatic in Germany
AdTonos today partnered with QuantumCast, one of the leading German audio streaming providers with a self-developed cloud-based platform for audio broadcasting, who offer audio publishers an auto-scale infrastructure to run radio stations, to extend the monetisation opportunities for supported audio publishers.
AdTonos and QuantumCast implemented a unique technology solution, the first of its kind in the world, that will allow thousands and thousands of radio stations, simultaneously, and very quickly, in an intuitive way, integrate with the end-to-end platform for advertisers. The audio ads will be played in radio station streams and start generating revenue immediately after the radio stations sign up to the AdTonos platform. There will be no need for additional contracts, formalities, technology integration and the cumbersome process of attracting advertisers. This is a big facilitation. Publishers and advertisers will receive statistics from the campaign on the dashboard of their account, in real-time, and confirmation of all campaign results on a daily basis. This partnership marks AdTonos’s entry to the German market with additional streaming audio and podcast inventory. As part of this new partnership, brands and advertisers using the AdTonos platform will now receive innovative tools in the audio channel to be able to access additional audio and podcast inventory and reach a wider group of listeners.
‘We are happy that we can give our publishers new opportunities to monetise their audio streams and grow the business with us. At the same time, we are striving to expand into the international market and, together with AdTonos, we hope to convince customers worldwide of our solution. ’ said Marko Elsner, CSO and Co-Founder of QuantumCast.
The partnership between QuantumCast and AdTonos introduces new programmatic audio advertising capabilities to the market. For AdTonos, this also means more growth in the audio advertising market and being able to connect advertisers with online radio publishers even more effectively.