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AdTonos | The second generation of audio articles in newspapers, publishers invest
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The second generation of audio articles in newspapers, publishers invest

The second generation of audio articles in newspapers, publishers invest

It’s interesting how new audio technologies are changing traditional media. The BBC, Apple News+and The Washington Post introduced ways to listen to their written articles to allow their readers to choose the most comfortable way to access published content and as a way to attract new subscribers.

This is a clear sign that audio is increasingly complementing and even replacing traditional media channels. Audio articles were shared by The Washington Post, and The Economist News a few years ago, but the second generation of such articles is a combination of the work of editors and text-to-speech technology and focuses on long-form journalism. Such a method was chosen, for example, by The Washington Post, which uses text-to-speech technology. The New York Times has also stuck with real human voices and The Times has no plans to automate the audio article system.

We recommend a very interesting article in The Wall Street Journal, which discusses in detail how large press concerns are starting to successfully introduce new audio technologies and thanks to them, reach a larger group of readers; although from this point on we should probably speak to the listeners. Learn more