Radio Net Media Ltd
AdTonos | The winner takes it all: Winning the Radio Hack2018!
AdTonos - Online Audio Advertising Platform -
online audio advertising, digital audio advertising, audio ad insertion, radio commercial insertion, online audio ads, digital audio advertising, advertising network, radio ad solution, web radio advertising, ads, overlay radio ads, in stream commercials, in stream advertising, native audio advertising, digital audio revolution, audio ads replacement, audio pre-roll, audio mid-roll, audio preroll, audio midroll
post-template-default,single,single-post,postid-15983,single-format-standard,language-en,ajax_fade,page_not_loaded,,side_area_uncovered_from_content,hide_top_bar_on_mobile_header,qode-content-sidebar-responsive,qode-theme-ver-10.1.1,wpb-js-composer js-comp-ver-5.0.1,vc_responsive

The winner takes it all: Winning the Radio Hack2018!

The winner takes it all: Winning the Radio Hack2018!

RadioHack is organized by Radiodays Europe, as accompanying event for radio developers, enthusiast, and journalist. The idea is to deliver a prototype of next big thing for radio within 72hours.  This time it was all about Amazon Echo and Alexa.

We’ve formed a team with colleagues from US, Canada, France and Germany and decided to find a solution to easily share audio clips from Alexa. Why? Because Echo is audio the only device, can order you an Uber, call or text friends but when it comes to sharing audio – no skill. Imagine that you listen to your favorite radio and there is something interesting going on air that you would like to share.

And this is when Divvy comes in! All you need to do is say “Alexa, ask Divvy to share last 10 seconds with [Your friend’s name]“.

And that was it! Jury of

  • Ina Tenz, Antenne Bayern (Germany)
  • Rüdiger Landgraf, Kronehit (Austria)
  • Cheyenne Mackay, Swiss Public Radio
  • Matthieu Beauval, Radio France
  • Stefan Sutor, BLM (Germany)

…decided that Divvy is the best idea and the best prototype of 10 other ideas developed by more than 50 people. To be honest we’ve also kept our fingers crossed for the team that took second place called “Alexa sales”. Why? Because it is the idea that we are working on at AdTonos: interactive Alexa ads.

Imagine that you listen to your favorite radio and an ad is played to book your new BMW test-drive/get Uber voucher etc. All you need to do is to interact. Sadly, in jury’s opinion guys that took second place messed a little with the business model and made the user experience too complicated. But it proves that our development pipeline is something that would have great sales potential soon!