The new visual communication aligns with the company’s vision to be expressive in the group of global leaders creating innovative tools for audio advertising, publisher monetisation and the voice-commerce industry.
London, UK, 28 October 2021 – AdTonos, run by Radio Net Media, successfully monetises podcasts, audiobooks, music and radio streams of over 200 recognised publishers across the UK, EU, LATAM and the US, rebrands and introduces new visual communication and a website.
As part of the rebranding, the AdTonos brand’s visual identification has refreshed a logotype and introduced new dynamic visuals and colours. The new visual communication was based on images of very distinctive characters, which were further emphasized by vivid, strong and expressive colours blasting off into space behind the person. It is also supposed to refer to the diverse dynamics of sound, which can be slow, calming, lively, but on other hand also swift, dynamic and energetic. The assumption was to show in a visual way how the world of sound is diverse and ‘multicoloured,’ like the feelings and emotions of the listeners. It also symbolises that AdTonos works for a very complex industry and creates the technological tools for almost all sides of the market: radio streaming publishers, streaming providers, music streaming platforms, podcast platforms, as well as advertisers and media agencies.
AdTonos is a pioneer in developing advertising tools for voice interfaces used on smart speakers and voice assistance, allowing actionable ads and a hands-free and screen-less request of information, services or products. AdTonos is the first company in the world to develop a technology that has brought real-time interactivity to radio. The YoursTruly technology can deliver interactive audio ads in real time. The new image will strengthen this position even more and emphasize AdTonos as the creator of cutting-edge audio ad solutions and innovative tools for numerous publishers and advertisers across the audio industry, whilst offering listeners an unparalleled listening experience. the. Through this brand refresh, AdTonos defines its future goals as propelling its brand to the next level of growth and innovation.
Commenting on rebranding Michal Marcinik, CEO and Founder of AdTonos said:
“At AdTonos, we are focusing on changing the idea of modern audio experience to social, collaborative, interactive and dynamic. We are passionate about audio, voice technology and digital marketing and I think that the new image reflects the spirit of the audio industry, the technology that we create, as well as the spirit and values of the AdTonos team. I strongly believe that the new look will strengthen the development of our business and will ensure its long-term growth.”
Katarzyna Bargielska, CMO and Co-Founder of AdTonos added:
“When we started the rebranding, we wanted to communicate our values clearly and speak the same ‘visual language’ as brands and publishers. We also wanted to reflect that we operate in a very diverse and individualized environment of recipients, who are as diverse as every single person on earth. Likewise, people who listen to music, podcasts or radio have different personalities, needs, feelings, and perceptions of the world around them. We talk to all of them.”