11 Sep Audio content boom moment after the pandemic
There has been a rise in the consumption of audio content during the lockdown and the coronavirus pandemic.
There are currently more than 850,000 active podcasts available to listen to, and 6.5 million (12%) adults in the UK listen to podcasts every week (Podnews). Radiocentre research highlights that in the UK, listening time on commercial radio stations increased significantly in the first few months of the blockade, with 38% of listeners tuned in to an extra hour and 45 minutes each day in April, when people got used to living working from home. Audience behaviour changes and the marketing industry noticed the new trend and started to create much more audio content as we all began to tune in to the benefits of audio in our new ways of living. Cat Davis, the group marketing director at Mission, is mentioned in the article in The Drum, which we strongly recommend.
Creating and producing audio content during lockdown is a process much more easily managed remotely than for video content. Marketers and clients gain the opportunity to explore new ways of communicating with customers. With shorter production times and lower content creation costs, generally, an audio revolution in marketing has started.