15 Jul Radio advertisement produces ROI – said Radiocentre
“According to UK econometric analysis radio produces £7.70 revenue ROI for every pound spent – second only to TV overall, and higher in a number of product categories e.g. retail, finance, travel, automotive. This is supported by separate analysis which demonstrates that radio delivers profit ROI of £1.61 per £1 spend, again second only to TV” – concluded Radiocentre.
There is a wealth of industry research that demonstrates the impact of radio across a range of metrics when used as part of a wider media campaign. The authors of the article on the Radiocentre website present, among others the radio effectiveness factors:
- Return on investment (ROI),
- The Brand Multiplier,
- Brand fame,
- Boosting awareness and consideration,
- Brand relevance and trust,
- Radio and response.
Analysis of the IPA Databank reveals that including radio as part of the mix significantly increases the chance of achieving brand fame.